3D ExPERIENTIAL MARKETING
What is Experiential Marketing Anyway?
It's getting harder to capture the attention of consumers, let alone their loyalty. Experiential Marketing does just that with live events that engage the public and connect them to brands.
The events can range from an installation to an extreme sports demo but the key is always taking some element of a brand and combing it with real world experiences. These events can get as involved as Gatorade's mock football combine or as straight forward as Alcone allowing people to interact with giant Limelife cosmetics.
In traditional marketing the public is passive. They are given information in the form of audio and visual. In experiential marketing the public is actively taking part. They are making a conscious decision to take part in an activity with the brand. It's powerful messaging!
But Does It Work?
Consumers say it does. According to EventTrack 80% of experiential event attendees say the event had a significant impact on their purchasing decisions. Furthermore, 70% become regular customers following the event. Companies agree with two thirds of those using experiential strategies reporting positive results.
Grand 3D Elevates Experiential
Grand 3D can play a big role in experiential events, just look at the results! People love interacting with life sized props. No brand ambassador at the LimeLife event could pass up selfies or photo ops.
In fact they were so impressed they contacted us on Facebook to offer the photos! What a compliment!
3D Digital Sculpting allows you to bring your brand to life at an experiential event. Instead of a graphic on the wall your brand is something the customer can interact with in the flesh.
We do so with speed and cost effectiveness others can't. Previously companies needed to plan props like these out months in advance. Grand 3D reduces those turn times with our state of the art equipment and expert team of artisans.
Don't delay, tell us about your project!